Jackie Aina is a makeup artist whom became a YouTuber, and now she is known by those in the know as a beauty guru or beauty blogger.
I am a fan of Jackie Aina! I have been a fan of hers for the past 5 years at least! I’m talking about when she was still lilpumpkinpie05 on YouTube. I thought she was insightful, funny and unapologetically black. Her tips were relevant, her makeup was bomb, and I loved how confident she was as being a black woman.
On the platform that is her YouTube channel (which is no longer lilpumpkinpie05,but her actual name: Jackie Aina), Jackie speaks confidence and swag to this life as a black woman, and the frustration of the intersection of being a beauty consumer, as well as a woman of color.
Honestly, she had said nothing on her channel that I had not already thought, said or experienced. The last video I watched was titled: I Don’t See Color–A Makeup Tutorial. In about 14 minutes, she demonstrates why Black Girl Magic is real and self love as a black woman is a radical act.
In this video, Jackie discusses discrimination, people that say “she talks about race too much”, and why the people that take issue with her are mad when she mentions she as a consumer whom is a woman of color, can’t find a foundation match. #TheBrownGirlProblem
“When people say, they don’t see color, they literally mean it! People don’t think it should be acknowledged that someone is different than you….literally being told ‘I DON’T SEE YOU.’
As Jackie concludes her video, she said, “It can’t just be me…
Trust, it ain’t Jackie. It’s really not. And it’s frustrating and it’s hurtful to be made invisible in a consistent, economic basis. The killer part? She’s not wrong! Just not heard…even when she’s heard. Representation matters. Black women matter–not just our dollars. We matter and, damn! We like to look pretty too! These 14 shades of beige and three shades of Toasted Almond, Caramel and Espresso ain’t gon get it!
Black women are constantly in intersections. We cross them, make them and lead others through them. It would be nice, every once in a while, we not be hit in the same place for just trying to do something everyone else can do with no problem.